Highlights from The Reinvention Forum, first Seminar

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Business coach Pam Hoelzle and World Impact Network CEO Gabriella van Breda helped organize an excellent career-building seminar last night in Bellevue at the Master Builders Association of King and Snohomish Counties. Sponsors included Social Media Club Seattle and Puget Sound Blood Center. It was the first of four seminars to happen on Tuesdays this September. The theme was how to reinvent your thinking and your business strategies to survive in a new economy. The economy now is dominated by uncertainty and cynicism (thanks to the likes of Enron and Madoff), but also by the transformative power of social media. A panel of four speakers presented during the last half of the seminar. Here are highlights:

Pam Hoelzle’s Presentation

  • Investigate your “Mattergaps,” the gaps between where you are and where you want to be.
  • “If there’s an area of your life that you’re not satisfied with, look at what you’re doing and what you’re thinking.”
  • “When you want to learn something, focus all your attention on it … Your brain cannot learn if it is scattered.”
  • Capitalize on these trends:
    • The Baby Boomers are aging. One hundred baby boomers turn 60 every 18 minutes in the United States of America.
    • Green products and services are in demand–find a way to make them inexpensive to deliver value.
    • Review sites such as Yelp have empowered the little guy. Reviews are the new advertising, and consumers control reviews.

Highlights from the Speakers Panel:

Andru Edwards, CEO of Gear Live Media:

  • “The one major point that is hard to grasp is that [social media] flattens the world. If I make a complaint about Comcast on Twitter, someone from Comcast will call my house. I’ve had a VP of Comcast call my house.”

Ethan Yarbrough, President and Co-Founder of Allyis, Inc.:

  • Keep in mind that search engines don’t treat blogs and Web sites the same way. A single blog post counts as a new Web page.

Patrick Byers, CEO of Outsource Marketing:

  • “Don’t bludgeon people with self-promotion. That’s worse than advertising. For every one ‘ask,’ you should do one ‘give.’”

Joe Kennedy, Founder of Eastside Entrepreneurs:

  • When you get involved with social media, don’t do nothing. Gauge your need for involvement, but you’re missing out if you don’t take that first step and approach others.

Thanks you all of you for an incredibly educational event. I look forward to your next seminar on Tuesday, Sep. 15!

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